Mala Rodriguez: Spanish singer La Mala Rodriguez became the first female artist to receive the Latin Grammy Award for Best Urban Song. She owes that trophy to her hit song "No Pidas Perdon" included in the album Dirty Bailarina. Her style is mainly defined by Hip-Hop sounds.
Orishas: Orishas brought something totally different to Latin music producing amazing tracks that combined Rap and Hip-Hop with traditional Cuban rhythms in a very innovative way, which was quite different from Puerto Rican Reggaeton. If you are looking for a classic Latin Urban music album, you better get your hands on Orisha's A Lo Cubano.
Romeo Santos: Before moving into a solo career, Romeo Santos had reached the top of the world as a lead singer of the Bachata boy band sensation Aventura. Although his music falls into the grounds of Bachata, Romeo Santos is also an artist that belongs to the Urban field thanks to the Latin Pop and R&B sounds he has incorporated into his latest songs. His single "Promise," featuring Usher, is a good example of the Urban appeal Romeo Santos is building around his music.
Tego Calderon: Tego Calderon is one of the most iconic artists of Reggaeton music. He is one of the artists that has remained loyal to the original sound of Reggaeton. His debut album El Abayarde created a music star out of this Puerto Rican artist. Some of his best songs include "Pa' Que Retozen," "Metele Sazon" and "Punto Y Aparte".
Tito El Bambino: Since the late 1990s, Tito El Bambino has been defining the sounds of Reggaeton and Latin Urban music. Before moving into a solo career, Tito El Bambino produced various hits while he was a member of the duo Hector Y Tito. After the duo experience, Tito El Bambino has produced new music that combines Reggaeton with other genres including Latin Pop and Merengue. His hit song "Llueve El Amor" reflects the new influences Tito El Bambino has brought to his Urban style.
Chino y Nacho: With their music, Chino y Nacho are also shaping the sounds of the Latin Urban genre. This Venezuelan duo combines a romantic style with all kinds of rhythms ranging from Reggaeton and Rap to Salsa and Merengue. Their single "Niña Bonita" was the breaking point that launched this duo to the international scene.
Ana Tijoux: Chilean rapper Anita Tijoux is one of the most interesting stars of the Latin Urban field. Her music is defined by the sounds of Hip-Hop and her elegant rapping flow. Her album La Bala consolidated this singer as a leading star in the Urban and Latin Alternatice fields.
Pitbull: Pitbull is one of today's most popular Latin Urban music artists. This Cuban-American rapper has consolidated a unique style that combines Rap, Dance and Latin Pop music. Recently, he has produced various hit singles alongside stars like Shakira ("Rabiosa"), Enrique Iglesias ("I Like It") and Marc Anthony ("Rain Over Me").
Daddy Yankee: This Puerto Rican artist has created a whole brand around himself. Daddy Yankee is, in fact, one of the most influential Latin Urban music artists today. Although his sound was mostly Reggaeton at the beginning, his latest works have been influenced by other rhythms such as Dance music and Merengue. Hit songs by Daddy Yankee include "Lo Que Paso, Paso," "La Despedida" and "Gasolina," one of the best Reggaeton songs of all time.
Wisin y Yandel: Wisin Y Yandel are the most popular duo in Latin Urban music. These Puerto Rican artists gained worldwide exposure with their album P'al Mundo, which included hit songs like "Rakata," and "Noche De Sexo". Although their style is mainly defined by Reggaeton, the duo has also borrowed influences from Hip-Hop.
Calle 13: If there is one name that defines Latin Urban music in a perfect way, that name is Calle 13. Since the release of their hit album Residente o Visitante, this Puerto Rican duo has dominated the Urban genre for the past five years. That production included "Atrevete te te," one of the most popular songs of the Latin Urban music scene. Calle 13's album Entren Los Que Quieran received 10 nominations for the 2011 Latin Grammy Awards. Their music combines Reggaeton with various music styles.
Don Omar: Don Omar gained worldwide fame as a Reggaeton superstar right from his very first album The Last Don. Since then, this Puerto Rican artist has been constantly producing hit after hit. Despite being influenced mostly by Reggaeton, Don Omar has also became an innovative artists whose music includes all kinds of rhythms. The video of his hit single "Danza Kuduro" has become the most watched video for an artist in Spanish language in YouTube.